Gig Economy Meets Corporate India: Reimagining Workforce Models  

Gig Economy Meets Corporate India: Reimagining Workforce Models   Corporate India is entering a decisive phase in how it approaches human resources. Once dominated by the traditional 9-to-5 model, the workforce is now experiencing a structural shift toward flexibility, agility, and specialization. This is not merely a post-pandemic experiment; it represents a deeper reimagining of how […]

Hyper-Local Employer Branding: Navigating Talent in Tier 2 & 3 Cities

Hyper-Local Employer Branding: Navigating Talent in Tier 2 & 3 Cities India’s talent map has shifted rapidly, and the numbers make this opportunity impossible to ignore. Hiring in Tier-2 cities surged 42% in 2024–25, compared with 19% in Tier-1 markets. Meanwhile, supporting-function recruitment in Tiers 2 and 3 grew 24–31% versus just 8–15% in metros. […]